We love technology. I mean, we're a bunch of folks, guys, and gals who really love technology. Nerds, maybe is a way to put it, I get it. And you know what, we'll wear that happily. You know, we don't, we don't shirk from that. The bigger aspect  besides just the sheer love of technology is we love helping people appreciate that technology too.

Now, I don't mean that I want my clients to have to love it, but I do want to be able to do things. I do want to be able to help our clients by implementing technology or helping them maximize the use of their technology. For them to get the most return on it.

That gives us every single one of us an enormous charge. I mean, you know, when somebody says, "Oh, I never knew I could do that with Excel." They've had Excel for 20 years, but they never knew they could do it. And now they can, that gives us a charge and it's a little thing. So it doesn't have to be some new, new shiny widget. It could just be using what you already have more effectively.