What we strive for is while we love technology and we love to be precise and how we communicate that technology technology in anyone's field comes with a lots of TLAs. I'm sorry. I just used geek speak. That was intentional. A TLA is nothing more than a three-letter acronym. In fact, we have a three-letter acronym to express a three-letter acronym, which should be funny, but we all have this in whatever your field is.
And we all know it. And so I could be speaking with a real estate person and they might say a triple net lease. I'll go, "I don't know what a triple net leases is" and they'll go, "Oh, let me explain what that is. You can have different types of leases." And so in our world, it's the same way. And so when, what we strive to do is to just speak plain English, now we're not perfect at it, but we try and we strive to speak plain English.
That does not mean we're dumbing it down. It means if I'm going to talk to you about a technology like DNS, which is the domain name service, I'm going to say it like this, "John DNS is kind of like a phone book. If I'm looking for David Bennett, I look up David Bennett and I get his phone number. That's what a phone book does. DNS is I look up www.connections.com and I get his IP address. It works the same way."
And everyone kind of goes, "Oh, I get that. No, one's ever explained it to me that way before. That's so simple."
