Is there a value in my professional services person fill in the blank, my, my lawyer. And that lawyer, understanding business to be able to talk to me as a business owner.  And if so, is it important for my clients? I'm a technology company. So as a technologist, is it important for my clients to experience and work with us, at least in a sense of somebody who has a business understanding, not just a technology understanding.

I'm going to say, yes, that's huge.