So the other thing I think every business should be looking at, focusing on this coming year, is integrating AI everywhere in their business where they can extract some more value for their, for their people, and more value for their customers. Some examples of where they can do that is AI helping in meeting transcription, AI summarizing people's activities across their emails and their meetings throughout the day and summarizing those for people at the end of the day so that when they, they don't miss anything important. Out of all these different communication channels, people could be using teams and slack, and email, zoom meetings, et cetera.

All these different formats of communication summarized at the end of the day, what activities do I have that are not yet completed, or what activities have I promised to do, to keep people on track, to keep them moving. Fantastic mechanism on how to use it.