What's the differentiator between me and Joe Blow down the street,  is that I can remain viable through a crisis. I can remain viable through a disaster. What am I talking about? I have a disaster recovery plan. I have a tested plan that shows how we are going to be resilient through a storm, whether it's fire, flood, hurricane, whatever it might be.

We put this effort into what we do so we can be there for you. Let them look at the naked, at the absence of anything. Coming from over here to let that stand out to be a differentiator for you, the issue that you make up as a preparation for business continuity for disaster recovery, for compliance, all of those things can be differentiators in your business.